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Curious why products with high prices are still being sought and sold in the market? Behind it is a long process, one of which is increasing brand equity . What is Brand Equity? In the world of marketing , brand equity is the value or value of a brand .

How consumers judge your product is different from other similar products on the market, so it has a higher value . Then how important is the role of brand equity for the success of a business? How to build good brand equity? All these questions will be answered in this article. Listen carefully!

What is Brand Equity?

Before going into further explanation, let’s look at what brand equity is and why it is important in a business. Brand equity or brand equity is the added value that a company has when compared to its competitors. Brand equity is also influenced by consumer perceptions and experiences.

Building brand equity is something that is very important for a business. If the company has superior brand equity, then consumers have confidence in the products made. They will choose a product from that brand over other products out there.

Product alone is not enough. A business must be able to offer value to its customers in order to grow. Brands that carry value become closer to their consumers and are superior to their competitors.

Komponen Brand Equity

A brand can be categorized as having brand equity if it meets the following four equity components. Check out the full explanation below!

1. Brand Awareness

The first component of brand equity is brand awareness , which is the level of consumer recognition of the brand. Simply put, at this stage the customer is made familiar with a product. When consumers are familiar with the product, it is hoped that there will be an incentive to buy it.

Strategies to increase brand awareness to consumers can be done with social media & influencer marketing , providing free trials, sponsorships , or even event marketing and conducting product placements in several places.

If you are still starting your business, one of the easiest ways to increase brand awareness is to create a website , create an Instagram account , or write a blog on topics related to your product.

2. Perceived Quality

The second component in brand equity is perceived quality, namely the subjective quality of an item in the eyes of consumers.

When you buy a product, you definitely have an impression of the product and brand. How is the quality, is it as expected, and so on.

Perceived quality is related to consumer perceptions of the superiority of a product related to the goals that have been set. Of course, to build a positive perception of the brand , a strategy is needed to improve product quality.

3. Brand Association

The third component of brand equity is brand association or brand association. This brand association relates to everything that is attached to the consumer’s memory regarding a brand . Brand association can be regarded as a connection between a brand and its concept so that it is easy to remember.

The association in question can be a logo, concept, product name, or emotion related to a person’s experience when interacting with the product.

Examples of brand associations that are often encountered, for example,

• Aqua, air mineral
• Indomie, instant noodles
• Xiaomi, affordable
• Mercedes, luxury cars

A brand is said to have high equity if it has a positive association from consumers. This is closely related to brand positioning , namely how a company positions their brand among its competitors. A brand that is positioned properly will look competitive and attractive in the eyes of consumers.

4. Brand Loyalty

The fourth element in  brand equity is brand loyalty or loyalty to a brand. The positive impression that consumers feel on the product of a brand will form a commitment to repurchase the brand consistently.

Brand loyalty refers to consumer loyalty to the product of a brand. When it reaches this stage, consumers will find it difficult to switch to other products even though they are lured by low prices and so on.

Benefits of Brand Equity for Business

There are several reasons why companies continue to compete in increasing brand equity. Here are some of the benefits that can be obtained if you succeed in building positive brand equity in the eyes of consumers.

1. Get loyal customers

Brand equity is one of the effective methods to get loyal customers. With the formation of consistently positive brand equity, consumers are increasingly trusting and loyal to the brand.

This is because brand equity makes consumers believe in product quality. Not surprisingly, some brands that even price their products at high prices are still always sought after by their loyal customers.

2. Increase customer retention

If someone is satisfied with the quality of the iPhone, there is a tendency that he will choose to buy a Smartwatch, Macbook, or iPad product rather than buying products from other brands.

Consumers’ positive experience with a product will make them believe in the quality of other products from the same brand. Customers expect them to get the same quality and comfort as offered in the products they have purchased.

3. Price is no longer a problem

Apple’s latest products always sell well even at high prices. Even buyers have to be willing to queue up to get a cellphone for tens to tens of millions. Consumers dare to spend higher to get the quality they expect.

This is why, companies continue to compete in increasing brand equity. Price is no longer a problem for consumers. That is one of the advantages obtained if a brand has high equity.

4. Resistant to business competition

Brands with high equity are more resistant to business competition. With all the advantages mentioned above, it is undeniable that a company with high brand equity becomes more resilient to increasingly rampant business competition.

How to Build Brand Equity

In order to obtain the above benefits, companies are competing to use various effective methods to build good brand equity in the eyes of consumers. Here are some ways to build brand equity that you can follow.

1. Create a strong brand identity

The first step to building brand equity is establishing a strong identity for your brand. Create a brand identity that stands out and decide what you want your brand to look like from the consumer’s point of view.

Brand identity must be in line with the product being carried. What is the target market like, and why do they need your product compared to other similar products on the market. A strong brand identity will make consumers closer to the brand.

2. Convey brand value

The next step is to communicate the brand value to consumers. Brand identity must also be sustainable with the brand value that is carried.

Consumers tend to find it easier to build bonds with brands that have the same values as their own. For example, a company that is committed to being green will find it easier to bond with consumers who also support these values.

3. Build a positive perception on consumers

Creating a strong brand identity and value if it is not accompanied by satisfactory product quality will be useless. Therefore, in building positive perceptions from consumers, product quality must also be improved.

In addition to quality, consumer ratings of brands can be related to several things. Such as credibility, how relevant the product is to consumer needs, and what are the advantages over products from competitors. These things need to be considered in running a business.

4. Execute an effective marketing strategy

The next step is to apply the right marketing strategy to market the brand. Think about how to effectively reach customers because every business has a different approach, according to the type of industry and target market.

Execute an effective marketing strategy to reach the right consumers. Choose media to promote, make offers and promos to attract buyers.

5. Build bonds with consumers

Building bonds with consumers is important in maintaining the continuity of a business. Indeed this is not an easy thing.

But if this has been achieved, you will get loyal customers, tend to make purchases consistently, and don’t want to be left behind by the latest information by following your brand’s social media.

One way, you can involve consumers in developing products. Consider consumer reviews and see what they need.

Examples of Application of Brand Equity

Let’s look at an example of brand equity from a well-known coffee shop brand, Starbucks.

In 2021, Starbucks is the only  food service  company to be in the Top 10 World’s Most Admired Companies , among most technology companies.

This American coffee shop brand has successfully opened its outlets in several countries. Even in Indonesia, Starbucks has 440 outlets spread widely in densely populated urban areas, even on several tourist islands.

Starbucks in Indonesia is considered to have achieved success. According to sources , out of a total of 70 countries where Starbucks is located, Indonesia is in the tenth largest revenue contributor country.

Starbucks has succeeded in hooking its target market in Indonesia. Even though they sell drinks starting at IDR 40,000, many people still prefer Starbucks over other coffee shops with lower prices. In fact, many of them become loyal consumers. Why?

Of course, there are many factors that influence it, one of which is because of the existence of the brand. The Starbucks brand itself is a selling point . Not only about coffee, they ‘sell’ the convenience of a meeting place for the community. This is what makes it superior to competitors.

Conclusion

That was the explanation about the brand equity that we could provide. Brand equity is the added value of the company is influenced by consumer perceptions. Brand equity is very important for a company. For that make consumers satisfied with the best products and services that can be provided.

In building good brand equity, of course, effort is not instant. It takes perseverance and thoroughness to find out what the target market needs and build deep bonds with consumers.

I hope this article can help you! Read other informative articles on our blog , best wishes for online success!

Online marketing or online marketing is any activity or business of marketing products or services through or using the internet. Even so, strategically, online marketing is more often used as the first step in building the reputation of a business. Many people use online marketing as a strategy to introduce their name to the public.

In using online marketing , a company can build its reputation by being active on social media. Many potential consumers use the internet to find information. By utilizing the medium of the internet, a company can introduce their name to the public and encourage potential consumers to seek more information about the company.k

There are various strategies that can be done in online marketing . But what needs to be considered is that the ways to market your business in online marketing are different from advertising . Online marketing strategies are more focused on promoting your business name subtly so it doesn’t look like you’re advertising a business.

Because most online marketing is personal and often tailored to the wants and needs of consumers, this strategy itself is also often used to build relationships and connections between a business and their customers.

Online Marketing Strategy

There are several online marketing strategies that you need to know. Here’s the explanation:

Focus on consumers

Marketing always starts with the consumer. In any business, the customer must always be the priority. Make sure yourself that you can understand what your customers want.

Start by asking a few questions about how your customers first discovered your brand and how their experience with your brand was .

In addition, you can also create a buyer persona . In short, a buyer persona is a character that becomes an ideal consumer for your product. To create a buyer persona, you can start by determining their demographic status such as age, education, field of work, and so on, as well as what they want and need from the products you offer.

In addition to knowing the consumers themselves, you also need to learn how they make decisions to buy your product. Some questions you can ask to better understand their mindset in deciding a purchase are:

• How did they first find your business?

• What makes them interested in becoming consumers of your product?

• How do consumers decide whether they will buy an item?

Through these questions, you can better understand how a buyer becomes interested and decides to buy the product you offer.

Follow Conversion Funnel

If you already understand the consumer’s mindset, create a diagram called the Conversion Funnel .  This diagram is one of the important concepts in online marketing. The shape of the funnel itself can be different, depending on the needs.

Model AIDA

The conversion funnel  is a development of the AIDA model, otherwise known as the purchase funnel , which is part of traditional marketing. You can see the AIDA model in the diagram below.

Awareness – Consumers are aware or aware of the existence of a type of product or service.

Interest – Consumers begin to show interest in the product or service.

Desire – Consumers begin to have a desire to buy the product or service.

Action – The consumer takes the next step to buy goods or pay for services.

Conversion Funnel Online Marketing

Based on the AIDA model above, we can form a conversion funnel for online marketing. Conversion funnels take different forms, depending on the needs of a company. An example of a conversion funnel is the diagram below:

Awareness – In the early stages, consumers are aware or know of a type of product or service.

Consideration – At this stage, consumers show interest in the products offered and start thinking about buying them.

Conversion – This is an important stage where consumers who were previously only potential customers or potential consumers finally buy the product, turning them into your customers. This can be done by providing information to them to get to know the product more deeply.

Loyalty – At this stage, consumers are expected to become loyal customers of your business.

Advocacy – At this stage, consumers are expected to tell others about the products you offer so that more people are interested in buying from you.

From the two models above, you can see that all funnels have the same goal, namely:

Introduce the product to as many potential customers as possible

Build interest for potential customers

Provide information to potential customers so that they have a strong desire to buy the goods or services you offer.

Prospective consumers become your regular customers and buy goods or services from your brand .

By having a conversion funnel, you can develop a  better and more mature online marketing strategy. Customize your online marketing activities with a conversion funnel structure so that no steps are missed.

Use content marketing to connect with consumers

In online marketing,  content marketing plays a big role in building relationships with consumers and potential customers. In addition, content marketing also plays a role in increasing brand awareness of your business so that people know the existence of your business.

Good content marketing must start with a story concept that appeals to consumers. Storytelling for content marketing  can be difficult to write because content marketing should not act as a medium to sell the products you offer, but rather to introduce your brand to the public. In addition, you can also establish yourself as an expert in your field through content marketing.

Content marketing  is not only in the form of writing. There are many ways you can do to create attractive content marketing for potential consumers, for example videos.

As long as the videos you make are relevant to your product, they can be entertaining or educational. Content like this can also help you  increase brand awareness .

Apart from videos, e-books or e-books are another type of content marketing that you can create. You can publish an e-book on your website . Infographics can also be a type of content marketing that you use to explain complex topics.

Infographics help cover a complex topic in a simple way that is easy to understand. Another type of content marketing that you might be interested in trying is webinars. In short, a webinar is an online version of a seminar.

The cost required is not too much and webinars can also be accessed by many people from anywhere. You can invite an expert to be one of the speakers at the webinar you are holding.

Use email marketing to get in touch more personally with consumers

Of all online marketing strategies, email marketing is the most personal. Almost everyone has the habit of checking their email inbox almost all the time. This makes email marketing one of the strongest strategies in online marketing.

Email marketing is another way to communicate directly with audiences and consumers. You can send an email once a month or once a week, giving a summary of the interesting things that happened in your business in the last week or month, or commonly known as highlights .

Before sending an email you need to prepare a  mailing  list. How do you add an email to your email list ? You can take advantage of the content marketing strategies mentioned above to invite people to your website and get them interested in subscribing to emails from your website .

The obstacle that may be faced is the number of email subscribers who ignore an email because they think it is  spam or the subject of the email is less interesting. Therefore, pay attention to these three things when using email as a marketing strategy: content, relevance, and importance of the email.

The subject of your email is the first thing your recipient reads. Therefore, you must make sure that the subject of your email is interesting so that the recipient will be more interested in opening the email. Even so, remember to also give the email subject that matches the content of the email.

Another thing to watch out for is email delivery. Imagine if you have to send thousands of emails to a  mailing  list . Sounds troublesome, right? Use marketing automation software . In short, marketing automation is software  that is used to simplify marketing activities on various online platforms such as email, social media, websites, etc. You can schedule when you want to send emails so you don’t have to send thousands of emails manually.

Email marketing gives you the opportunity to focus on the consumer experience with your brand . Your email is also expected to make the recipient of the email turn into a loyal customer. The content of your email can be used to share content marketing content  so that at the same time, you are building a relationship with the recipient of the email.

Use affiliate marketing

Maybe you’ve heard of affiliate marketing, which is the internet marketing process where someone sells someone else’s product. Affiliate marketing  has now become a fairly popular internet business model. If a sale occurs, then an affiliate marketer will get a commission whose amount is determined by the product owner.

If you decide to apply affiliate marketing, you don’t have to worry. You only need to give a commission to the person who helps sell your product if someone buys the product through that person. In essence, you will only spend money if they are successful in selling your product.

So that people want to join your affiliates program , make sure that the process to join this program is not complicated. Treat  affiliates  like business partners . Basically, you work with them to achieve the same goal, which is to sell the goods or services you offer.

Social media marketing

What is meant by social media marketing is not just having a Facebook page or Twitter account. A strategy is needed to market a business using social media. The first thing to do is to see what your ideal consumer is interested in something on social media. After that, you can choose which social media is the most effective to use as a means of marketing your business.

For social media marketing, you can use analytical tools to help you monitor the social media statistics that you use. Based on the results of the analysis, you will also be able to continue to optimize and improve your social media marketing strategy.

The important thing to note is to take advantage of visuals on social media. Rarely do people want to read a lot of text, especially on platforms like Instagram and Twitter.

Remember that most people use social media to connect with friends, find photos, and find other entertaining things. Make sure that your social media content is entertaining and integrated with your other content, such as blogs and videos. Combined, they can increase traffic .

One of the advantages of using social media is that it allows you to interact directly with your customers. Make sure your posts on social media can get your consumers and followers involved. Shares and retweets on social media are very meaningful because they help provide free exposure for your company.

In addition, take advantage of social media to communicate directly with your consumers. Listen to what your customers have to say through social media. Take advantage of it to improve the brand experience to suit their desires.

Try using pay-per-click marketing

Pay-per-click (PPC) marketing is when you pay every time your ad that appears on a search engine or search engine is clicked. In essence, you buy website traffic  through advertisements placed in search engine results. Every time the ad is clicked, you will pay the search engine.

To run PPC, you have to do research and choose the right keywords . After that, you must use these keywords and choose PPC landing pages that will make visitors interested in the products you offer.

If you want to try using this method, you have to be careful about the strategy you take because this method costs money. It’s a good idea to do an experiment by spending a small amount of money before starting to give  a bigger budget to carry out this strategy.

Optimizing your website’s SEO

Maybe you’ve heard very often about SEO optimization. But SEO is an important and influential thing in online marketing. You cannot discuss online marketing without talking about SEO.

In online marketing, make sure that your SEO and user experience are aligned. Basically, user experience has a big influence on SEO. Currently, user experience is a factor that helps search engines to determine whether your website will appear on the first page or not. So make sure that visitors will not have problems when visiting your website .

When optimizing SEO, don’t forget to pay attention to the technical part of SEO and not just pay attention to the strategies. Think of SEO as a link between you as a writer and  search engines, to let them know that your website has quality content for certain keywords.

Conclusion

Content marketing is a big part of SEO. Don’t forget to create interesting content, in various types of content marketing as mentioned above. If you want more tips on SEO optimization, we have an article that gives you a complete guide to optimizing your website ‘s SEO.

Don’t forget to keep uploading content regularly. In addition to giving you constant activities every week, your audience will also get used to your schedule, later this can give you an advantage too, namely if your content is awaited by the audience, at least you have an audience who will watch/read the content you upload.

One more thing that you should pay attention to, if you intend to upload content in the form of videos to the website, make sure your website is not slow or error-free so that it can be relied on to show videos, because viewing videos through websites can also increase the number of  views , you know. Good luck for Online Marketing Strategy!

Important Tips to Engage Customers on Social Media. You’ve always heard this phrase, “Engage your customers!” This suggestion is true, but how do you actually do it? Every business is different so there is no step by step guide to follow.

But there are some things you can do, and when you combine them with intuition and reason, the steps you take can go a long way in gaining the attention of customers in the social media environment. After all, closeness with customers will help your brand a lot and be an important step towards sales.

It’s true, social media can have a huge impact on business. Even single entrepreneurs can have a global presence by using the right social media. With a strong, optimized website with the right words and phrases, a small business can have big recognition.

Another advantage of social media is in terms of price. Using social media means you don’t have to pay for newspaper ads. You don’t have to hire a media company to buy airtime on radio and TV.

You just have to take advantage of the free and minimal-cost opportunities that social media provides. And of course, you need to create content and information to post that will keep your customers interested.

Here are some ways you can do to attract attention and approach customers to increase social media engagement:

Find Customers to Increase Social Media Engagement

The first thing you need to do before engaging customers through social media is find them. Although most of your customers have profiles on several large sites, they are likely to spend more time on only one site or use it for different purposes (for social or work purposes).

Knowing which sites they use frequently makes it easier for you to approach them.

The most effective way to know which site a customer is coming from is with closed loop marketing, which tracks customers from lead source to customer.

You might think the site with the most leads is the best, but that’s not always the case. Nowadays it is quite easy to implement a close the loop because many marketing software packages provide this service.

Adding Customers To Your Network Or Network

After finding customers, what you next do is add them to your network. This will make it easier for you to attract, approach, and engage them.

One of the simplest ways to do this is to form your own group and promote it to customers on the website and product documentation. Tell customers about the benefits of this group, for example customers can get news and announcements, strategy guides, feedback, and so on.

If you don’t want to form a group, you can always promote your company page on Facebook and/or LinkedIn.

Sharing Good Content

When trying to approach and engage customers, don’t just share company news or promotions. Make sure you provide valuable content. Also know how to increase post rank on Google . When you provide content that customers want to read, they will keep coming. You can then do a marketing message. Some examples of the content you need to create:

• Tips for using your product
• Industry news
• Strategy or methodology guide
• Customer case studies
• Benchmark report
• Great blog article you found

Vary content and share something with subscribers at least weekly. Don’t be afraid to experiment with your content by finding out what types of content get the most clicks. Once you know what works, multiply the content. But don’t forget to test it first to see if the customer’s tastes change.

Actively Engaging Customers

Apart from sharing content, you need to always engage your customers. When all you do is share content, you’re still building a network and getting readers. But to build customer loyalty, you need to approach your customers to make them feel special.

This doesn’t mean texting them or posting them on the wall like a close friend. But what you want is to communicate with them.

If you have a group or forum, don’t just answer questions, try asking questions and engaging them in discussions. Follow your customers and promote great blog articles they write or retweet what they post.

One thing that isn’t easy about using social media and content marketing as a way to engage customers is the time it takes. You need to find customers, get them into your network, engage them, and keep them interested in your content. This all didn’t happen overnight.

Eventually, you’ll get the benefits, but you shouldn’t stop for a few months. If you’re not getting the results you want, try changing tactics, but don’t stop. If nothing works, think about how your competitors do the same.

Listen to Your Customers

One of the tips for social media engagement is to listen to customers. Read all comments on the Facebook page. See what people are saying about you, your industry and your competitors. This will give you a great view of what your audience is thinking and feeling, thus opening up opportunities to approach and grab their attention.

Ask Questions to Start a Conversation

First make sure your question is a good question, a quality question. The question you really want to answer. What a good question means here depends on the type of business you are in. But as a general rule, make questions open-ended, positive, business-relevant, and most importantly, interesting.

Answering Questions to Start a Conversation

Your audience will ask questions through social media channels. You should always answer them, even if you don’t have an actual answer. You can also answer tweet questions about your industry even if the questions aren’t specific to you.

For most customers, they often forget that there is a real person behind each Facebook or Twitter profile. Use each interaction as your opportunity to change that perception by using their name and initials.

Easy to Find and Follow

Make sure your Twitter, Facebook and other social media icons are visible on all your digital communications and websites. This icon should be large enough to catch the reader’s eye as they scroll through the page. This will make it easier for customers to “like” or “follow” you, and find you for some reason.

Promoting Other People’s Content

Apart from promoting your own content, you can also share other people’s content. Whether it’s a tweet, blog post, or even something a competitor is doing, or sharing something from other people that will create a community. And it makes community members more likely to share your content too.

If you are confident enough to feature competitors on your website, consider publishing guest articles from one of your competitors or friends in your industry. This shows that you are very interested in sharing relevant content, even if it is not your own, with your community.

Social Media Services

If customer service is important to you, and rightfully so, then assign someone or a team, depending on the size of your company, to set the customer service strategy on social media. Monitor social media channels like Twitter and Facebook.

You not only follow up on customers who post negative reviews or complaints, but also engage and thank customers who post positive comments to increase social media engagement.

Content Marketing

One of the social media strategies is content marketing. Identify which marketing strategies can provide social media engagement and increase traffic to your blog.

When you post information about your product or industry, you will become a valuable resource for customers. The key is not to promote yourself. Create blog posts and articles, and share information about what’s going on, not only as it relates to your company but also the industry you are in.

An important point that you should not forget, if you keep posting advertisements, promotions and so on, customers will feel tired of following you. What’s worse, they won’t share your content with other people, which is a great way to get new leads. So even if a marketing message is necessary, don’t overdo it.

Repurpose Your Content

One of the fastest ways to create new content is by repurposing content from your blogs and articles. For example, extract a sentence or two from an article or blog post and turn it into a tweet. Or in short, take a great quote from your article and pin it to Pinterest. You can also create a slideshow of your articles with attractive graphics.

Article Consolidation

One part of content marketing is article consolidation. Set up daily Google alerts for articles, blog posts, and news related to your product and industry. From these alerts you can get information that may be of interest to customers.

Share the article on Twitter, Facebook and other social media channels. Once a week, take 5 or 10 articles from the top page that you have read and create a blog post.

Use LinkedIn to Engage Customers on Social Media

Participate on LinkedIn, not just with a personal or company profile. Engaging yourself in LinkedIn groups is a great way to engage with your community. LinkedIn currently allows you to publish articles and blog posts so you can expand your reach.

YouTube

Do the Youtube strategy. After Google, the most used search engine is YouTube. Posting valuable informational in youtube is a powerful way to reach customers and prospect them.

Again, you need to put value first and your content shouldn’t be promotional, although it’s okay to include a line or two of promotion at the end of the content or in the content description. Any promotion you do should be subtle.

If you’re not sure how to get started on YouTube, here are some tips that can help:

You don’t need to have a professional studio. The iPhone camera is more than adequate for YouTube contents.

You’ll need to have high-quality audio, so use a microphone to work with your camera or iPhone. People can still forgive you if you don’t have good quality contents, but they’ll quickly leave if your audio is bad.

Creating content for your contentss is not difficult. Simply review your articles and blog posts and repurpose the content for your contents.

To make it more interesting, install a software program to edit your content. If you have a Mac, you already have the software on your computer.

It’s important to remember that social media is not a one-way street for engaging with customers. It’s about connecting and creating relationships.

You don’t post content and walk away, you need to drive social media engagement and have conversations with your customer community. This means interacting with followers and responding to their comments.

Cash flow is a cash flow statement that contains the income and expenses of a company. After you know how to make cash flow . The next step is to calculate it, of course to calculate cash flow , you must know the cash flow formula .

In this article, you will learn a cash flow formula that you can use to create a cash flow statement. You can also see the formula for calculating the three components of cash flow in another DailySocial article!

Rumus cash flow

In the cash flow statement or cash flow , there are several formulas that must be considered, because to compile a cash flow report , you must first calculate the cost of income and expenses.

Here’s the cash flow formula that you must know:

1. Free Cash Flow

Free cash flow is the remaining cash flow of the company after deducting capital financing or also from operating costs. The formula for free Cash Flow is:

Free Cash Flow = Net Profit + Depreciation/Amortization – Changes in Working Capital – Capital Expenditures.

Net income is obtained from the profits or losses of a company.

Depreciation or depreciation is an expense used to reduce the value of an asset.

Working capital or workload is the cost incurred by the company to run daily business, it can be in the form of rent expense, salary expense, or water and electricity expenses.

Capital expenditures are costs that a company incurs to purchase business assets such as business equipment.

2. Net Cash Flow

Net cash flow or net cash flow is a financial statement that comes from the sum of the three components of cash flow .

Net cash flow = Operating Cash Flow + Investment Cash Flow + Funding Cash Flow

3. Operating Activities Cash Flow

Operational activity cash flow is a financial record of the amount of cash obtained by the company. This operating activity cash flow formula can be done using two methods, namely the direct method and the indirect method.

Direct method = Total revenue – COGS – Operating expenses.

Indirect method = Net Profit + Depreciation – Taxes – Changes in Working Capital.

Meanwhile, the formula for calculating net income is = Gross Profit – Operating Expenses.

Gross Profit = Net Sales – Cost of Goods Sold.

4. Cash Flow Investing Activities

Cash investment activity costs are generated from income and investment expenditures by the company.

Investing activity cash = Investment Income – Investment Expenditure.

An example of an investment cash flow calculation, you can see in the following article .

5. Funding Activities Cash Flow

Funds from this cash flow report can be obtained by the company from investor funds, payment of accounts payable to banks, and dividend sales. You can see an example of calculating funding cash flow here .

Funding activity cash flow = Funds in from the sale of shares – Funds out payments dividends or payments owed to the bank.

6. Cash Flow Forecast or  Cash Flow Forecast

Reporting from the Wave Apps article , you can calculate cash flow for the coming period to get a company’s financial projections. It is also used to avoid negative cash flow. How to calculate the estimated cash flow is also very easy, here is the formula:

Cash Flow Forecast = Initial Cash + Projected Cash Inflows – Projected Cash Flows Out.

A projected cash inflow is the amount of cash you expect to receive in a certain period of time for your company.

Projected cash outflows are payments or funds out of the company within a certain period of time.

Calculating a cash flow statement or cash flow can be done easier if you record every expense and incoming funds according to the amount of cash your company has. Making cash reports can also rely on accounting software that is already available, such as Jurnal by Mekari .

Well, that was the cash flow formula that you must know to calculate the funds for a business. If you calculate it digitally, you can also use Microsoft Excel.

Card loans in Japan. As you all know, many people use card loans when borrowing money in Japan, and card loan applications are always screened.

However, I think that there is a troublesome\image that there is a possibility that it will be rejected by the examination and it will take time. Even more, some people may be worried that if they have already borrowed a card loan from several companies, they will not be able to borrow it anymore.

Is it something like “If possible, I would like to borrow it in a place where the examination is sweet. As soon as possible! “

In fact, there aren’t any card loans that aren’t easy to review.

However, since the new loan rate is announced by consumer finance companies, it is said that the probability of failing the examination will decrease to some extent if you apply for a place with a high new loan rate.

The new loan rate can be read as the screening pass rate.

Please see the table below!

New loan rate (FY2022)

Acom  48.0%

Aiful    45.3%

Promise          43.1%

This data is the average monthly new lending rate for each company in 2022. You can see that Acom’s 48.0% is the highest. It means that nearly half of the people have passed the examination. When it comes to bank card loans, it drops to the 20% level.

Even if you look at these, you can reduce the probability of failing the examination by trying to mainly use “Acom”, “Aiful”, and “Promise” rather than applying for Yakumo. By the way, I use all three companies. All the examinations passed in one shot. Both are interest-free for 30 days!

However, if you have already borrowed 3 or more companies and are looking for a lender, we recommend that you use a bank card loan rather than consumer finance!

Popular recommended card loans

Acom

Real annual rate:

3.0% -18.0%

Borrowing limit:

10,000 yen to 8 million yen

Same day loan           5.0 5.0

Number of automatic contract machines   5.0 5.0

Real annual rate        4.0 4.0

Acom is the most popular card loan in consumer finance. Anyway, the speed from application to loan is fast! One of the most popular places is that you can borrow money on the same day not only on the same day transfer but also on Saturdays, Sundays and public holidays! The number of automatic contract machines “Mujin-kun” installed is large, so it’s easy to use!

A word from the caretaker

I mainly use Acom, but it is useful because there are many automatic contract machines.

View Acom details

Promise

Real annual rate:

4.5% -17.8%

Borrowing limit:

5 million yen

Same day loan           5.0 5.0

Number of automatic contract machines   4.5 4.5

Real annual rate        4.5 4.5

Promise is a well-known card loan along with Acom. The difference from Acom and Aiful is the 30-day interest-free counting day. Acom and Aiful are interest-free for 30 days after passing the examination, while Promise is interest-free for 30 days from the date of first borrowing. If you want to borrow it right away, you don’t have to worry about it, but if you just want to make a card for the time being, Promise will benefit most from interest-free for 30 days.

A word from the caretaker

Promise had a higher initial limit of 200,000 yen than Acom.

View the details of the promise

Where is the card loan examination unsatisfactory? What are its characteristics?

To use a card loan, you need to be examined as well as issuing a credit card or cashing. Standards vary from company to company, some are strict and some are sweet.

No one wants to fail the examination. Especially when you are in a hurry, such as when you want to borrow money today.

This time, I would like to introduce some of the characteristics of companies with loose standards in order to make it easier to use card loans. If you are not able to meet the standards and are considering other card loans, please refer to it.

Where card loan screening is lax, spending money on advertising

Advertising on trains, newspapers, TV commercials, etc. costs hundreds of thousands or millions of dollars. The fact that you want new customers even if you spend a lot of money means that you are focusing on acquiring considerable customers.

There are many loan companies, but we are always fighting for customers with other companies. We are trying hard to publicize with advertisements and try to acquire customers even if we loosen the screening criteria even a little.

Conversely, companies that don’t advertise can also receive that they don’t want that much of their customers. Therefore, you wouldn’t think too much about loosening the standards.

If you use a loan, the focus is on acquiring new customers, which is a loose aim. People who always use the train should look at the advertisements in the car.

If you’re a habit of reading newspapers, check out the ads every day. If you are an advertising company, you may be able to meet the criteria for taking out a loan.

Income certificate and identity verification documents are required when the desired amount of borrowing increases

There are several documents to submit when applying for a loan, but you can also grasp the criteria from the documents to be submitted. Some loan companies require you to submit identity verification documents such as your incumbent income certificate and My Number card to determine if your income is sufficient.

However, if you find that your income is low, it will be difficult to meet the standards. Therefore, companies that require income certificates and identity verification documents can be said to have strict standards.

If you are a full-time employee and get enough bonuses in the summer and winter, you can issue an income certificate proudly, but if you have a small income such as part-time job or part-time job, you will not be able to issue it. However, not all companies do not require the submission of income certificates.

The fact that you don’t have to have an income certificate or identity verification document means that you don’t place that much emphasis on income. You may be able to get a loan even if you don’t have enough income.

If you are not required to submit it when you apply for use, you may pass the examination. If you are working part-time or part-time and are thinking about using a loan, try aiming for “Acom”, “Promise”, and “Aiful” where you do not have to prove your income with the submitted documents if the desired amount of borrowing is up to 500,000 yen. I recommend that.

There is a card loan that can be used by full-time housewives and part-time workers

Income also determines whether repayment is possible, and it may be judged that repayment is not possible without a certain amount of income and it may be dropped.

However, depending on the loan company, there are places where you can use it even if you do not have the income of a full-time employee, such as a full-time housewife who is not working, a part-time job, or a part-time job. Some people say, “It’s OK for full-time housewives and part-time workers!”, So please check the company’s advertisements and website.

Some people may not be able to take out a loan because their income is a bottleneck, such as being a full-time employee until recently, but getting married and becoming a full-time housewife and losing their income.

Therefore, it may be a good idea to consider Rakuten Bank Card Loans and Mizuho Bank Card Loans that can be used by people who have no income, such as full-time housewives.

If you choose a place with a loose income standard, it should be easier to use a loan even if you are not a full-time housewife, part-time worker, or part-time worker.

In addition, those who want to know the flow and method of borrowing money are explained in detail. Card loans that can be borrowed “quickly” right now! I think you may refer to.

First of all, let’s check it in the trial examination!

A trial examination is an examination simulation that makes a diagnosis from simple information before officially applying.

Since you do not enter personal information, no matter how many times you try it, you will not be identified or the application will be black.

However, since it is not the main examination, even if the examination result says “I think it is possible to make a loan”, it may be rejected in the main examination.

On the other hand, if the trial examination does not say “I think it is possible to make a loan”, there is a high possibility that you will be rejected even if you apply for the main examination.

Brand awareness is the ability of consumers to recognize or remember a brand, including names, images, logos, and certain slogans that have been used by the brand in promoting their products.
The ability of consumers to recognize and remember brands plays a major role in someone’s decision to buy goods.

Why is Brand Awareness Important?

Brand awareness is very important for any business because it not only invites consumers to buy from your business for the first time, brand awareness also makes consumers to continue to buy from your business.
People will be more likely to buy goods or use services from a name that they trust and is easily recognizable, for example from your business logo and tagline, your brand is the first thing that will appear in consumers’ minds when they are going to buy something

In addition, if they are satisfied with your brand, they are more likely to tell other people about your brand which of course will really help your brand.

Brand awareness is also commonly used as a measure of the performance of a brand. Every year, the company invests to continuously improve and increase their brand awareness level.

Brand awareness is also constantly monitored and if there is a decline, the company will use all advertising and marketing strategies until their brand awareness level returns. It is also an important key in marketing planning and strategy development.

Brand awareness also adds value to a product, service or company. If you invest in building brand awareness, it can help your business survive and thrive.

3 Important Parts of Brand Awareness

Brand awareness itself can be categorized into 3 levels, namely:

Brand Recognition

Brand recognition, which is also often called aided recall , is the ability of consumers to recognize a product when they see the product. Not necessarily consumers can remember their name, but they recognize it when they see the visuals of the product such as display, logo, slogan, or color.

Brand Recall

Brand recall, which is also often called unaided recall or spontaneous recall , refers to the ability of consumers to recall the name of a brand from their memory by product category.

At this level, consumers simply hear the product category or glimpse the product they need to remember the brand of the product. If your brand is already in this position, it means that consumers and potential customers already have memories about your brand.

According to research, consumers are usually able to name 1-7 brands in one category. For example, when someone wants to buy mineral water and see a drink display, they are more likely to choose a brand that is more familiar in their memory.

A person’s ability to remember is influenced by several factors such as brand loyalty and frequency of product use.

The more often a person uses a product and if they have a high interest in the product category, they will be able to remember more brand names than consumers who use the product less often and are less interested in the product category.

Top-of-Mind Awareness

Top of mind awareness (TOMA) refers to a particular brand or product that first appears in consumers’ minds when they are thinking about a particular industry or category.

How to Measure Brand Awareness?

Maybe you are curious about how to measure brand awareness. There are various methods that can be used to measure the level of awareness.

Survey

Surveys are one way that is often used to measure brand awareness. For the survey, they selected several consumers to ask about their knowledge of a brand or category.

Unaided recall tests

This test is commonly used to measure brand recall. Consumers were given only one product category and asked to name as many brands that came to their mind as they could.

Aided recall tests

This test is commonly used to measure brand recognition. Consumers are given a brand name and asked to name what they have seen or heard about the brand.

They will also be asked to explain what they know about the brand, for example explaining the colors, logo, product packaging, and other specific things about the brand.

View your website analytics

From website analytics, you can see if there is an increase or decrease in brand awareness. You can use Google Analytics to see the volume of your website traffic and how many shares, likes, external links, and comments from readers you get.

In addition you will also be able to see how many website visitors visit your website by typing the URL in their address bar directly. That is one indicator to see the level of your brand awareness.

Social Media

Not only for promotion, you can use social media to measure your brand awareness. Social media analytics can tell you from the number of followers to how much your brand gets a response / retweet / repost from the audience or consumers. Use tools like Tailwind and Buffer to monitor your social media.

7 Ways to Build Business Brand Awareness

Here are seven ways to build brand awareness that can be applied:

Create a Business Account on Social Media

For now, social media is an important part of marketing a brand. Through social media, not only products are the focus but also consumers. Through social media, a brand can interact with consumers and potential consumers directly.

By creating a brand experience that is in accordance with the wishes of consumers and involving them to be part of your brand narrative. This can help to increase consumer trust in your brand which is more difficult to build through traditional marketing and advertising methods.

You can also use social media to see the reactions and responses of consumers to your business. This can help you to adjust your promotion strategy.

In using social media, you also have to develop the right strategy. You have to make sure that your business’s social media is active, which means you have to post often and don’t forget to interact with your followers.
If you find it difficult to find time to be active on social media, there are various tools you can use to schedule posting for your social media, such as Hootsuite.

This tool is a content management service that is connected to various social media such as Facebook, Twitter, LinkedIn, Foursquare, MySpace, and WordPress.

Apart from time and interaction, you should also pay attention to your content. The topics you discuss on social media must be relevant so that many people will be more interested in reading and interacting with you.

Choosing the right content and social media platforms will not only help strengthen your brand but also reach consumers or potential customers more broadly.

Running Content Marketing

In creating content for content marketing, keep in mind that you must write articles that are interesting, relevant, and have value.

The content you create will help establish you as an expert in your field, which in turn will help increase brand awareness and ultimately increase the number of consumers.

Keep in mind that content for brand awareness is to inform readers, not to sell your goods or services. Content marketing is meant here is positive and informative content that involves consumers.

The goal of content marketing is to help your company to emphasize the image and message of your business. To start content marketing, the first step you can take is to create a clear strategy.

Take the time to think about what you want to convey to consumers, how you will create a unified story to describe your brand, and what you are trying to achieve through this content.

Blogs are one of the platforms that you can use for your content marketing. Having a blog on your business website can help to establish you as an expert in the field. Blogs are also one of the easiest content marketing strategies to do.

Your blog is expected to be a source of information for consumers who want to learn more about your field. Your blog is also expected to be the first place visited by people who want to learn more about your field and also for those who are curious about your field.

Another way you can create engaging content is to involve other experts in your field. Invite them to write on your blog. You can also create tutorials and questions and answers (Q&A) forums.

With this, not only does your content help emphasize you as an expert in the field but it also creates useful and easy-to-share content that will surely increase the success of your brand.

Using Video Content for Marketing

Video marketing is a popular way to build brand awareness. Facebook Live videos reportedly receive as many as 8 billion views per day and Youtube reportedly receives as many as 5 billion views per day. With the statistics above, you can see that a lot of people spend their time watching videos online.

Video marketing is one way to reach potential buyers more broadly. Videos can be in the form of explainer videos or explanation videos where you create a 1-2 minute video explaining important information about your business.

The second is video pre-roll, which is a video ad that usually appears before the video you want to watch. The last type of video is a vlog or video blog. You can create video blogs with keyword optimization. Create fun, casual, and informative vlogs to attract the attention of potential customers.

In making videos, make sure you know your business segmentation. What do they like? What kind of language do they use? You can do this by creating a buyer persona.

In short, a buyer persona is an imaginary character that comes to mind when imagining your ideal customer. You can also create buyer personas based on your consumer data or market research. Here is an example of a buyer persona.

By creating a buyer persona, you will get an idea of who your customers are and what will attract their attention. Besides being interesting, you also have to make sure that the video you make will be easy to remember and can be shared via social media.

In this fast-paced world, not many people are willing to spend more than a few minutes learning about your brand. It is no secret that today’s technological advances affect the human attention span.

According to Visible Measures, 20% of viewers will typically close a video within 10 seconds and according to VINDICO, 80% of video ads only watch the beginning. So it is very important for you to make videos that are clear, concise, and to the point.

Give 3-4 important points about your business. That way, you don’t bore the viewer and they will watch your video till the end so they understand more about your business.

In the world of marketing, there is something called the 80/20 rule where 20% of your time is used to create content and 80% of the time is used to promote your content.

On the internet, there is a huge amount of content and you have to make sure that the content that consumers see is ideal. Promote your content on various platforms, such as social media, Youtube, and even email.

The last thing you should pay attention to is consider what devices people are using to watch your videos. 55% of the total mobile data traffic in 2015 was video traffic and is expected to continue to increase from year to year.

Optimize your videos for different devices. Make sure that your video can be played on any device without any problem.

Work with Influencers

Influencer marketing is a marketing strategy to promote a product through influencers on social media such as Instagram, Youtube, Twitter, blogs, etc.

What is meant by influencers here are people who have many followers on social media and have a strong influence on their followers such as bloggers, youtubers, celebrities, and so on.

Influencers are usually very liked and trusted by their followers so that what they say and do can influence followers to try and buy a product.

Bloglovin, a platform to read all your favorite blogs in one place, conducted a survey with 100 marketing experts on influencer marketing.

Based on the survey results, many brands are currently using influencer marketing because this method is very helpful for increasing brand awareness, reaching the target audience, as well as introducing their products through content created by influencers.

Brand owners currently see that traditional advertising methods do not have as much influence as these influencers. Many people think that the content of these influencers is personal and authentic, so they trust these influencers more than advertisements or other promotional materials created by a brand.
Experts also say that authenticity is an important reason for them choosing to work with influencers. Some of the factors they consider in choosing influencers are the number of followers, the way influencers interact with their followers, and aesthetic influencers.

Based on the survey results above, it can be seen that influencers marketing increased brand awareness by 76% and reached a new audience of 71%. In essence, influencers marketing is proven to help increase brand awareness. In addition to brand awareness, influencers marketing also helps introduce the brand to new consumers, helps increase sales, and increase website traffic.

Attend Industry Events

Holding an event is also one way to build brand awareness. Whatever your business, holding a live event will help to get the attention of consumers and potential customers. You can create events such as launching new products or promotions and seminars.

Through the event, you will have the opportunity to meet and interact directly with your potential customers. People also get the opportunity to see and get to know your brand firsthand.

Provide Sponsorship for Events

In addition to holding events, you can also become a sponsor for an event to reach the target audience and increase brand awareness. In choosing an event, you must ensure that the event you choose is relevant to your target audience and has the same principles as your business.
Do not let you choose an event that has different principles from yours because this can have a bad impact on your business.

Share Free Merchandise for Customers

As a token of gratitude to consumers, you can give them merchandise with your company name and contact details. Merchandise can take the form of anything from pens to power banks.
People usually feel happy when they receive unique and personalized merchandise. Choose items that are related to your business or items that your customers can use on a daily basis.
The thing that must be considered in distributing merchandise is the quality of the product. Don’t let the merchandise you share get damaged in a short time. Sharing low-quality merchandise will affect your brand image.

That’s the explanation from us about brand awareness. I hope this helps!

Color psychology theory, associated with branding and marketing is the most interesting thing to talk about as a business strategy. But this theory is also among the most controversial. Some people may ignore it, while others glorify it.

To find out what is behind this phenomenon, let’s look at some of the public’s misconceptions about this one theory!

Misconceptions About Color Psychology

Based on research published by the US National Library of Medicine National Institutes of Health , we know that it is possible that color does have an impact on our attitudes because of personal preferences, experiences, education, cultural differences, and other contexts that are quite complex.

So, if people say yellow or purple can evoke certain emotions and make the market like your business brand, this is arguably as uncertain as palm forecasts or horoscopes.

However, do not immediately be anti-theory or concept of this one. Why? Because you still have a lot to learn and consider. A concrete answer is not a guarantee of whether a theory can be applied or not.

Indeed, the science that studies human psychology is abstract enough to be broken down into detailed variables. The key is to find the most practical way to make your decision to use color in branding or marketing your business.

The Benefits of Color Psychology for Business

According to a digital business expert Neil Patel , many business people with top brands are constantly improving their knowledge related to this color psychology. How did it happen? This is because color can have an impact on increasing your sales or sales.

Before you delve any further into the psychology of color, you need to know that this theory doesn’t mean you manipulate your customers or customers into buying what they don’t really need.

On the other hand, by choosing the right color, you can get more advantages compared to your business competitors.

The application of this theory can also provide an opportunity for you to convey your message effectively and meet the needs of your audience/market. Actually the most important thing is that you can improve your business branding.

Practically speaking, color classifications related to branding and marketing can be divided into infographics designed by TheLogoCompany website below!

Yellow

If you choose to use yellow or a yellow background, your customers will get a warm branding impression. If you are in a business that requires strong community support, you can use this color for your brand. For example, in coloring your merchandise for customers.

Orange

Enthusiasm and impression stand out is the impact of choosing this one color. If you want your product or service to catch people’s attention, you can choose the color orange.

Red

Red is a very strong color. You may come off as bold and perhaps ambitious if you choose this color.

If the branding message you want to convey is something different and uplifting, you can use this color.

Coca Cola is a successful example of using the psychology of the color red in branding. Do you still remember the song in the advertisement that was aired in Indonesian media entitled “Open the New Spirit”? Coca Cola’s message or tagline really fits its color psychology strategy.

Purple colour

Want to spur the imagination of your customers? Try using purple. In addition to spurring the imagination, this color can create a creative impression.

This is why, if you look at the infographic we shared above, it is brands that are involved in the entertainment sector who use it. Anything? Like one of the Syfy television stations or Barbie doll manufacturers.

Blue

Blue is usually used by big brands in the technology or chemical business. Of course, this is not without reason. Blue color gives the impression of being strong and trustworthy. We also use blue in our branding to show that we are a secure and reliable hosting provider.

Green color

This color is very close to the impression that it continues to grow / develop. In addition, green can also give the impression of calm and peace to the recipient of the visual message.

Usually, green is used for non-profit organizations engaged in saving the environment, such as Greenpeace. Or, you can also use television/media channels such as Animal Planet abroad.

Monochrome Color

Gray, black, or white colors are included in the monochrome color group. Technically, black and white does not include color. Black is the absence of color, while white itself is the result of a combination of all existing colors.

However, if you want to use it as a color choice, you can still give a certain impression regarding your branding. Professionalism, credibility and calm are the effects. Automotive companies or also technology, usually take advantage of this monochromatic color.

Color Choice Tips for Branding

A brand sometimes has more than one characteristic so that it uses a combination of several colors in its brand. For this, you can use the following technique!

To date there have been two studies on color combinations related to this theory. Some measure aesthetic response, others look at consumer preferences.

However, from the two theories, it can be concluded that while most consumers prefer color patterns with similar colors, others prefer palettes with color accents that are very contrasting with each other.

Remember, your goal is to get your visual message across effectively. If your message is effective, you can drive conversions so that customers want to take further action, namely making transactions or buying your products or services. Or, for the sake of branding, maybe your goal is not to reach sales, only to be remembered by the public with the values you have.

Conclusion Color Psychology for Business

By reading our article on the psychology of color on this one, you can be more confident in using it as a branding and marketing strategy for your business.

In essence, you need to identify your own vision and mission, what message you want to convey and what kind of product/service you are selling.

Also check out our other two interesting articles on business development tips, Google Design Sprint Theory and the Lean Startup Method .

Congratulations on developing your business and good luck!

Advertising is one of the main weapons used in your business marketing strategy. Currently, advertisements can be served on social media, as evidenced by Facebook, Instagram, and TikTok, which now have their own ad program . In this article, you will learn a complete guide to TikTok Ads that will be useful for your business.

Why Create Ads on TikTok?

TikTok is a video sharing application that was released in September 2016. This application received rejection in Indonesia because the content in it was considered less educational. But as time goes by, as of September 2020 there are already around 30.7 million users of the TikTok application in Indonesia.

So, why should you create an ad on TikTok?

High popularity

The results of the Store Intelligent Data Digest report made by Sensor Tower in 2020 showed that TikTok was ranked first as the most popular application worldwide. This application succeeded in shifting the position of WhatsApp which had dominated the most popular application ladder in 2019.

In addition, this application made by ByteDance also managed to get almost 987 million accounts until 2020, both on the AppStore and Play Store, this figure accounts for about 37% of the total accounts of TikTok since its release.

Higher engagement rate

TikTok records that there are 22.2 million active users in Indonesia per month. Another interesting fact, it turns out that TikTok users usually spend 52 minutes per day to access this application. This means that there are many opportunities to serve your ad.

Reporting from Katadata , TikTok has an engagement rate of around 5-9%, this number is higher than Instagram which only has an engagement rate of 1-7%. This means, TikTok users are more active and interactive with the content they see, including ads.

Often a trend on the internet

How many times have you heard or read “This is a trending food on TikTok”, “You know this product is from TikTok”, or maybe now you even memorize a song that is viral because it is often used for TikTok content? This opportunity can be one of the reasons why you should display ads on TikTok.

You might consider the three reasons above to consider advertising your products using TikTok Ads. But before that, you must know first, who are TikTok users? Let’s see the discussion below.

Who Are TikTok Users?

Do not know, then do not love. In order to maximize the function of TikTok Ads that you run, you should first identify who the application users are who also acquired Musical.ly. Based on data from WeAreSocial as of January 2021, there are 38.7% of internet users aged 16-64 years who use TikTok.

TikTok also admitted that their application users were Millennials (Gen Y) and Gen Z. In addition, data compiled by Katadata from the Influencer Marketing Hub also recorded the 10 most watched video categories, some of which were entertainment, dance. , sports, beauty and fashion .

However, if your business doesn’t fall into the category that most TikTok users prefer, you can still reach your audience in your own way. Therefore, take a look at some of these types of TikTok Ads to add to your inspiration when you want to create an ad.

Types of Ads TikTok Ads

Before learning how to create TikTok Ads, you should know the four types of TikTok ads that can be used. It is possible that you can use more than one type or use a combination of both, depending on the ideas and creativity that you display in serving ads.

In-feed Ads

In-feed ads are ads that usually appear in your feeds when you scroll through TikTok. This type of ad is similar to the ads labeled “Sponsored” that usually appear on Instagram.

Brand Takeover Ads

This type of ad will appear when you access the TikTok application. This type of TikTok ad will appear a few seconds when the user plays the first video on the feeds page . However, given the short duration, you should be able to serve up interesting ads even if it’s only for a few seconds.

Branded Hashtag

Usually, branded hashtag ads are packaged in the form of a challenge . One example is the branded hashtag #biKINawetmuda run by Kin Dairy. You can use this type of ad to add user generated content (UGC) and increase awareness of hashtags that are relevant to your brand .

Branded Effects (teknologi AR)

Much like video filters on other social media like Snapchat or Instagram, TikTok also has this feature. The difference is, you can use effects on TikTok to advertise or run campaigns . An example is the following branded effects from Spotify.

Usually, in-feed and brand takeover ads are carried out by well-known brands , because they cost more. But, if they are both effective, it doesn’t matter if you combine branded hashtags and effects . Have you started considering?

Guide to Making TikTok Ads

After knowing the reasons for creating ads on TikTok, who the audience is to the types of ads on TikTok, now is the time to learn how to create TikTok Ads. Check out the complete guide to creating TikTok Ads below:

Create a TikTok for Business account

The first step for a complete guide to creating TikTok Ads is that you must have a TikTok for Business account that is used to manage the ads that will be served. See how to make it from the following explanation:

1. Visit the TikTok Ads page , then click “Get Started” at the top right.

2. Login using your TikTok account or create an account first.

3. Register business information.

Add additional information such as website address , billing information, and a minimum balance of IDR 200 thousand. Then click “Next” and you have successfully created a TikTok for Business account.

Create an ad campaign

On the TikTok Ads dashboard page, click “Create an Ad”. After arriving on the next page, make sure you select Custom Mode on the top right. If so, follow this guide for creating TikTok Ads:

1. Campaign

There are two things you need to choose, namely the advertising objective (Advertising Objective) and additional settings in Settings.

The following is an explanation of the options from the image above:

Advertising Objective:

Reach: If your goal is just to reach as many accounts as possible, you can choose Reach. This option is usually used if you want to target brand awareness .

Traffic: You can drive more people to visit your website or mobile app to increase traffic . If you don’t have one, learn how to make your own website .

App Installs: These ads will be aimed at people who haven’t installed your app. They will be invited to install your mobile app .

Video Views: This objective is useful if you want to increase the number of views of your ad which is of course in video format. You can choose to show 2 and 6 second ads.

Lead Generation: Lead generation allows you to collect TikTok user data right from the app. TikTok recommends this ad objective for businesses relevant to gaming , retail, entertainment, education, and automotive.

If you choose lead generation , your ad will be directly linked to a form that can be accessed when a user clicks on the call-to-action (CTA) in the ad. Then, they will share their contacts, answer your questions to schedule a meeting or meeting .

Conversions: There are a number of useful things you can achieve with a conversions rate objective , such as getting users to register for an account, participate in your offer, or buy products on your website . In essence, conversions will turn your audience into customers.

Settings:

Campaign Name: Specify the name of the campaign that you will create. Campaigns are different from ads or ads, because usually in one campaign you can run several ads that are divided into several groups.

Create Split Test: Split test or A/B Testing is useful for doing market research using ads. You can group ads in an Ad Group and divide them into Ads 1 and Ad 2. The structure is more or less like the following picture:

Budget: Determination of costs for campaigns , the default rule is “ No Limit”. However, you can remove the check mark, then decide for yourself, whether your ad will be made daily or lifetime , and how much budget you will spend with a minimum cost of IDR 500 thousand.

When you’re done setting, click “Continue” at the bottom right.

2. Ad Group

An ad group ( ad group ) is created to differentiate ads within the same campaign . Usually, ad groups are used to do A/B Testing , but you can also use them for other purposes, such as distinguishing the location of the target audience and so on.

In addition to determining the name of the Ad Group, there are several things you can set, such as the type of promotion, ad placement and budget . Check out the following explanation:

Promotion Type : Decide where TikTok will direct your audience, to your website or mobile app .

Placements : You can choose where to place your ad, either automatically or you choose yourself (in TikTok or third-party apps). Here, you can also set whether your audience can leave comments or save your ad video.

Creative Type : You can enable a feature that allows TikTok to choose what content to display as an ad based on the asset you choose to advertise, whether it’s an image, video, or ad text.

Targeting : In this section, you can set who will be the target audience for your ad. You can choose based on demographics, the operating system (OS) of the device used to as much detail as the type of video they like in the interest and behavior (Interest & Behavior) section.

Budget & Schedule : Cost for daily or lifetime ? All day or at certain times? When do you want your ad to appear? Here are some things you can specify in the Budget & Schedule section . If you want daily, you need to spend a minimum of IDR 200 thousand, but if you want a lifetime , you must spend at least IDR 6 million.

Bidding & Optimization : This section is useful for setting bids or auctions to balance the results you want to get, which in this example is the number of clicks. There are two bidding options , namely the Bid Cap to ensure the cost per result is below your budget and the Lowest Cost which can maximize the advertising results, but you have to spend more budget .

3. Ads

This is the section that will directly control how your ad will be presented. You can choose existing content. But, this time we will make it from scratch, starting from determining the name of the ad, ad details to how you will track ad reports.

The following is an explanation of some of the menus in Ad:

Ad Name : This name is used to mark the specific ad that is currently being created.

Ad Setup : You can choose the type of ad to be displayed. But, if you want your ads to appear on the TikTok app (not third parties), make sure you use videos, not images.

Ad Details : This is the detail section of the content that will appear on your target audience’s screen. You can choose to add files from your device, from your existing TikTok library , or create new TikTok videos that are 5-60 seconds long.

If you choose Single Image, your ad may not appear on the TikTok app, but on third-party apps that work with TikTok, such as TopBuzz, BuzzVideo, News Republic, BaBe, or Pangle.

After that, specify a display name for your brand , ad text, CTA type, and a URL that points to your product. If you want to find ideas for ad text, you can take advantage of the Smart Text feature which will display caption ideas based on business industry, language, and main keywords.

Check how your ad will appear by checking from  the TikTok preview screen on the right. When you’re done setting, click “Submit” at the bottom right. Wait a few seconds while TikTok Ads prepares your ad.

Done! If you want to create another ad, you can return to the dashboard , select the campaign you want to create an ad for, then create an ad from an existing Ad Group or create a new group.

Conclusion

Creating an ad on TikTok may cost more than promoting on other social media. However, if you can adjust it optimally, maybe the results will be better. Also, considering that there are many interesting reasons to advertise on TikTok, it never hurts to give it a try.

One thing you need to remember, study the interests of your ideal customer and create an ad that will grab their attention. If necessary, you can take advantage of the trend that is currently viral for your advertising ideas. In addition, don’t forget to always make sure to choose the best for your business, including when choosing hosting for your business website .

Make sure you choose the best cloud hosting  so that your website is fast, secure, and always reliable. This is the complete guide article on TikTok Ads for your business. Hopefully this article is useful for you. Good luck, greetings online success !

Nowdays, indeed Twitter Ads continues to be overshadowed by new, more trendy marketing channels such as Facebook and Instagram.

With all these more popular forms of marketing, Twitter Ads may seem like a long-lost advertising channel. But that’s actually not entirely true.

Many brands still see more value from Twitter Ads. In addition, this social media network has 328 million active monthly users, and more than 67% of these users tend to buy/convert from the brands they follow on their Twitter timeline.

So, you should not think these Twitter Ads are worthless. If you as a businessman, especially those engaged in digital marketing, have run an advertising campaign via Twitter a few years ago and then gave up because the results were not too good.

Now might be a good time to reconsider. Or at least, you can try creating a small campaign via Twitter Ads.

What are Twitter Ads?

Twitter Ads is an advertising service provided by Twitter so that you can display your product/service campaign on the Twitter user’s homepage. The goal, of course, is to increase the sales of your products/services or your business income.

How to Create Ads on Twitter?

The technical step to creating an ad with Twitter Ads is simply logging into the Twitter Ads page . Next, try clicking “Get Started” and following the guidelines from Twitter. You can even choose Indonesian preferences so you can follow the guide more easily because it uses a more familiar language.

How do I change the language preference? Just click “Language” in the upper right corner and change “English” to “Indonesian”.

Broadly speaking, we can simplify the steps to create ads through Twitter Ads to be as follows!

• Crafting the Big Picture of Your Campaign
• Here are a few things to consider when setting up your first campaign:
• Name your campaign
• Enter the domain name of the website that you will use for the campaign
• Choose the right time and date to campaign your ad
• Choose which categories best describe your ad
• Doing Campaign Targeting

When setting up a campaign with Twitter Ads, you can create a target audience or audience based on the following:

• Location
• Gender
• Language
• Device, Platform, Provider
• Keywords (keywords)
• Followed Twitter account characters
• Interest
• TV market
• Habit
• Events or events

You can also create a Tailored Audience and remarket to your previous website visitors.

Twitter’s keyword-based targeting actually works in conjunction with Google AdWords – so you can choose to target broad match, phrase match, or negative match keywords.

To stay abreast of audience remarketing developments from Google and Facebook Custom Audiences (Facebook-only audiences), Twitter has added a Tailored Audiences (customized audience targeting) option.

This allows you as an advertiser to reach existing customers or previous website visitors and deliver highly relevant advertisements to them.

Setting a Campaign on a Budget

In this stage of campaign setup, you can choose a maximum daily budget for your campaign as well as what the total budget will be. You try to adjust to the ability of the material and consider it quite carefully.

When you click on the “Advanced Options” link, you can choose between automatic or manual bidding options.

You can also set a maximum bid that you are willing to pay for a targeted event, for example make a click to a website.

There are other choices you can also make: regular or accelerated ad serving types. Note that an accelerated tempo may result in you having to pay more for the results you want or expect.

Create Campaigns Creatively

There are 3 types of Twitter Ads that you can create. Here are all three!

Promoted Tweets (Promoted Tweets)

When using promoted tweets instead of Twitter cards, you can first collect likes and organic shares. Then you can promote your tweet. This way, your promoted tweet can have additional social proof when published as a paid tweet.

Promoted Twitter account (Promoted Account)

To generate a Twitter Promoted Account campaign, select the “Follower” campaign objective. When setting up this Promoted Account campaign, you will not be able to add URLs to your ad. So what does that mean, what’s the point? This type of Twitter Ads is actually about getting new followers, so your ads will not be directed to your website.

Video Ads/Impressions (Video Ads)

According to data by Twitter in 2015, the majority of Twitter users 82% watched video content on Twitter and 90% of them watched it on their mobile devices.

So, there is an important rule for you to know in creating Video Ads on Twitter, namely when creating it, make sure your video is optimized for mobile viewing.

To set up a Video Ads campaign via Twitter Ads, select the “Promoted Video” campaign goal. We will explain the specifications for Twitter Video Ads below. The file type is MP4 or MOV. The maximum play time is 2 minutes and 20 seconds. The recommended file size is under 1GB. Video Codec ,H264.

Additional Tips For Twitter Ads

Here are some additional tips for using Twitter Ads:

Create a campaign that grabs the attention of Twitter users

When creating a Twitter ad campaign, you should make all of your ads look very attractive and inviting so that fans of your brand will want to share and engage with your campaign.

Create content with high-quality visual aspects

Use GIFs or other easy-to-remember visuals to create Twitter ads, so that your campaigns deserve to be shared by people.

Use contrasting colors that attract the focus of the user’s vision

A study by UsabilityTools showed that a call-to-action with a high-contrast display could potentially have a 75% higher click-through rate compared to a low-contrast CTA. The same rules apply to your ad images.

Make your ad fun for your audience

Consider the example of Coca Cola, which chose to use attractive advertising over over-selling message content.

Combine organic and paid reach

You can start by sharing some Twitter posts organically. Since some posts are proven to get more engagement than others, use this for paid promotions.

Conclusion

By reading this guide to making Twitter Ads, you can prepare your campaign immediately so that the marketing of your products/services can be maximized through marketing.

As a provider of hosting and domain services as well as  cheap vps that have been certified international quality , we are committed to your success online through quality blog content. Congratulations on developing your business, good luck!

How to Create LinkedIn Ads. During this time, you may know LinkedIn as a social media for professional workers. You can find work and connect with professionals from all over the world. But did you know that you can also advertise on creating LinkedIn ads?

Just like other social media platforms, you can place ads on LinkedIn. LinkedIn which is devoted to business has its own advantages. Advertising on LinkedIn can be very effective for B2B companies and organizations.

With LinkedIn Ads, you can choose the type of ads they provide to reach the right audience for your business.

Why use LinkedIn Ads?

LinkedIn has introduced quite significant feature and usability upgrades. With this upgrade, they have managed to build a community where 40% of its users open LinkedIn every day. Some of the updates are:

• Better mobile apps
• A neater appearance of desktop apps
• Feature rich content
• Spam management
• Video

With the user experience constantly improving, more and more people are spending their time on LinkedIn. In self-advertising, this way of promoting on LinkedIn offers the following advantages:

• Advanced targeting features. You can set your target audience based on job title, function, and industry.
• Choice of various types of ads.
• Flexible budget control.
• Tools for lead generations to increase conversion rates.
• Tracking and Analytics Tools to measure your ads performance
• Multiple Language Options
• Types of LinkedIn Ads

No matter who your target audience is, whether executives, influencers, or job seekers, LinkedIn provides various ways to advertise on their platform with different types of ads.

LinkedIn self-serve ads

To create an ad on LinkedIn, you need to access LinkedIn Campaign Manager. Campaign Manager allows you to schedule campaigns, target your audience, and see the industries, job functions, and seniority levels that clicked on your ads.

Currently, there are three LinkedIn advertising options you can choose from:

Sponsored Content

Sponsored content allows you to share posts on your company’s LinkedIn with a target audience that you define yourself. This type of advertising can help you spread the word about your company.

Articles about your business industry, Slideshare presentations, and videos from YouTube or Vimeo to a wider audience. This type of ad will appear on the homepage feed – whether desktop, mobile, or tablet – as well as on the right side of the LinkedIn desktop homepage.

If you have a new video about your company or a promo that only lasts a day, sponsored content is one of the most effective ways to get your LinkedIn content out there.

Text Ads

Text Ads are usually used by people to collect traffic to your company’s LinkedIn page or website. This type of ad can only appear on the desktop.

For this ad, you need to provide an attractive headline, description and images. Text ads can appear in the “Ads You May Be Interested In” section and as text ads that appear at the top of a LinkedIn page.

Sponsored InMail

Sponsored InMail is a type of ad where you will send a personalized message to your targeted LinkedIn users via LinkedIn Messenger. LinkedIn users will receive the email when they are active on LinkedIn so they can get your message right away.

This type of Ad is an effective one if you want to create a more personalized approach to increasing your conversion rate .

LinkedIn Display Ads

Display Ads are a type of LinkedIn programmatic advertising. This means you can purchase ads through your preferred ad platform or private or public auctions.

Display Ads allow for a wider variety of media, including text, audio, video, and images, which makes them more engaging and interactive.

This type of ad can help you showcase your business in front of the audience you want to promote your business and increase brand awareness .

Dynamic Ads

Dynamic Ads are a very easy ad type to customize and personalize. They are dynamically generated according to the activity of your audience.

For example, if LinkedIn knows someone who is looking for work in your industry, you can target them at the right time with the right message. You can write your own ad copy, choose your own call-to-action, and use dynamically generated images from LinkedIn member profiles.

These kinds of ads are very useful for building relationships and delivering personalized messages to your audience.

How to Create LinkedIn Ads

Before you start creating LinkedIn Ads, you’ll need a company LinkedIn account. If you already have a LinkedIn account, you can easily create LinkedIn Ads.

Go to your Campaign Manager account

If you already have a LinkedIn account, access Campaign Manager once you’re logged in, and you’ll be directed to the next step.

Choose the type of Ads you want

The next way to advertise on LinkedIn is to choose the type of Ads you want to create. You can create a campaign and use all three formats to achieve maximum impact and reach.

These three types of ads will ask you to create a campaign name and choose a language that suits your target audience.

If you choose sponsored content ads, you will also need to select the call-to-action option:

Create your linkedin Ads

The campaign manager will guide you to create ads by displaying the specs of each ad type and tips while you are doing it. The following is an example of the options available in creating a Text Ad.

As you can see, LinkedIn tells you what to write in those fields.

Target Your Ads

Next, you get various options to target your ad to the right people, including location, company name, school name, job function, skills, and other filters. You can save your selection as a template to speed things up when creating new campaigns.

Choose your budget and schedule

You can choose from cost per click (CPC) or cost per impression (CPM), or cost per send for InMail ads (which means you only pay when your message is delivered).

For CPC and CPM, you can set a daily spend limit and bid price. Bidding is the most you pay per click or impression. You can also choose a start and end date for your campaign.

At this stage you can also add conversion tracking (only for Sponsored Content and Text Ads). This lets you track specific actions so you can better measure, and then improve, ROI. This includes registration, installation, setting, and purchase.

Measure and improve your LinkedIn Ads

Campaign Manager gives you access to a variety of metrics to help you measure and optimize your campaigns. This includes impressions, clicks, and spends.

LinkedIn also lets you measure “social actions,” which capture how LinkedIn members interact with your content. From this data you can then see how you can continue to optimize your campaigns.

Conclusion

LinkedIn as a social media specifically for business and professional activities, can be the right place for you to promote your business. Especially for B2B businesses because you can find and deal directly with various professional business people around the world.

In this article, we’ve also told you How to Create LinkedIn Ads. I hope this article is useful!